Consumed by 2 billion people daily. Studied for over a century. And still, most of us have no idea what it is actually doing to us.
The cost of caffeine consumption
Caffeine blocks the receptors that make you sleepy. Over time, your brain builds more of them, so you need more caffeine just to feel normal.
93%
Of regular caffeine users experience withdrawal symptoms when they stop.
9+
Days of withdrawal symptoms on average, with most people giving up within 48 hours.
400mg
Daily threshold where your brain starts remodelling its receptors. Roughly four cups of coffee.
↓ Dopamine
Chronic caffeine use changes how your brain produces dopamine. Cut back, and signalling drops before it recovers.
What Happens When You Reset
The benefits of reducing caffeine aren't just anecdotal. The research is clear, and most people notice changes within the first two weeks.
+45 Minutes
More restorative sleep, every night. Your brain's natural sleep signalling recovers within days.
30 min
Time it takes caffeine to spike your cortisol, your primary stress hormone. Chronic intake keeps it elevated all day.
90%
Up to ninety percent of iron absorption blocked by a single cup of coffee. Caffeine also interferes with calcium, magnesium, and zinc uptake.
2 Weeks
Time it takes most people to notice clearer, better-hydrated skin. Lower cortisol means less oil, fewer breakouts, and slower collagen breakdown.
Built to get you there. Built to keep you there.
Two formulas. 11 active ingredients. Each one chosen for a specific role at a specific stage. Reset supports the taper. Flow supports everything after.
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Caffeine (calibrated dose)
A controlled, tapering dose that steps you down gradually. No cold turkey. No crash.
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L-Theanine
Pairs with caffeine to promote calm, focused attention. Every step of the taper feels controlled, not chaotic.
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Rice flour
A neutral filler that brings each capsule to its target fill weight. Not an active.
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L-Tyrosine
The raw material your brain needs to produce dopamine on its own, without caffeine propping it up.
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Magnesium
Magnesium bisglycinate. Contributes to the reduction of tiredness and fatigue, to normal psychological function, and to normal nervous system and muscle function.
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B-Vitamins
A full B-complex anchored by riboflavin (B2), which contributes to normal energy-yielding metabolism and the reduction of tiredness and fatigue, and pantothenic acid (B5), which contributes to normal mental performance.
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No added caffeine
Flow carries no added caffeine at all. That is deliberate: any real dose in the support capsule would create a floor you could never get below.
Recommended Research Papers
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Caffeine Withdrawal: Validated | Juliano & Griffiths (2004).
A critical review of caffeine withdrawal: empirical validation of symptoms and signs, incidence, severity, and associated features. Published in Psychopharmacology.
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L-Theanine + Caffeine Synergy | Kahathuduwa et al. (2020).
Effects of L-theanine-caffeine combination on sustained attention and inhibitory control. Published in Scientific Reports (Nature).
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Tyrosine & Dopamine Drive | Venugopalan et al. (2011).
Acute phenylalanine/tyrosine depletion reduces motivation across stages of addiction. Published in Neuropsychopharmacology.
