Consumed by 2 billion people daily. Studied for over a century. And still, most of us have no idea what it is actually doing to us.
The cost of caffeine consumption
Caffeine blocks the receptors that make you sleepy. Over time, your brain builds more of them — so you need more caffeine just to feel normal.
93%
Of regular caffeine users experience withdrawal symptoms when they stop.
9+
Days of withdrawal symptoms on average, with most people giving up within 48 hours.
400mg
Daily threshold where your brain starts remodelling its receptors. Roughly four cups of coffee.
↓ Dopamine
Chronic caffeine use changes how your brain produces dopamine. Cut back, and signalling drops before it recovers.
What Happens When You Reset
The benefits of reducing caffeine aren't just anecdotal. The research is clear, and most people notice changes within the first two weeks.
+45 Minutes
More restorative sleep, every night. Your brain's natural sleep signalling recovers within days.
30 min
Time it takes caffeine to spike your cortisol, your primary stress hormone. Chronic intake keeps it elevated all day.
90%
Up to ninety percent of iron absorption blocked by a single cup of coffee. Caffeine also interferes with calcium, magnesium, and zinc uptake.
2 Weeks
Time it takes most people to notice clearer, better-hydrated skin. Lower cortisol means less oil, fewer breakouts, and slower collagen breakdown.
Built to get you there. Built to keep you there.
Two formulas. 11 active ingredients. Each one chosen for a specific role at a specific stage. Reset supports the taper. Flow supports everything after.
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Caffeine (calibrated dose)
A controlled, tapering dose that steps you down gradually. No cold turkey. No crash.
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L-Theanine
Pairs with caffeine to promote calm, focused attention. Every step of the taper feels controlled, not chaotic.
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NAC
Your body's most direct route to glutathione, its frontline antioxidant. Supports cellular recovery from day one.
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L-Tyrosine
The raw material your brain needs to produce dopamine on its own, without caffeine propping it up.
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Lemon Balm
Supports natural GABA activity to keep you calm and settled at your new baseline.
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B-Vitamins
Heavy caffeine use depletes B-vitamins over time. Flow replenishes them — anchored by niacinamide (B3) and riboflavin (B2) — to support energy metabolism, mood, and the reduction of fatigue.
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Caffeine (low dose)
Just enough to preserve your new sensitivity without rebuilding tolerance.
Recommended Research Papers
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Caffeine Withdrawal: Validated | Juliano & Griffiths (2004).
A critical review of caffeine withdrawal: empirical validation of symptoms and signs, incidence, severity, and associated features. Published in Psychopharmacology.
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L-Theanine + Caffeine Synergy | Kahathuduwa et al. (2020).
Effects of L-theanine-caffeine combination on sustained attention and inhibitory control. Published in Scientific Reports (Nature).
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Tyrosine & Dopamine Drive | Venugopalan et al. (2011).
Acute phenylalanine/tyrosine depletion reduces motivation across stages of addiction. Published in Neuropsychopharmacology.
